ParkMobile App User Research   •  UX  •  UI

Project Overview

With over 10 millions users, ParkMobile is expected to become the ubiquitous platform for all parking and transportation needs. The flagship project of ParkMobile is the user-friendly app but, in August 2017 we were given the task to bring the parking app experience to the web. How did we do that? What was the process? The outcome? Take a look!

Client ParkMobile LLC
Industry Parking & Transportation
UX Lead CeD Mixon
Year Jun 2019 - Current

The Problem

How do we clearly create a web product that mirrors the existing ParkMobile App? ParkMobile currently has over 15 million users that are signed up. Within that number of users there are some users that are Businesses, Event Goers, On-Street Parkers, and Fleet vehicles. How can we add a clear and distinguishable look for the web product?

        

Target Audience

Our target audience ranged from users going to a job interviews, event goers that are making reservations, large/small businesses with several vehicles on file for their employees to use, and much more.